Fluorescent Label Paper

Day-glo coated paper in red, orange, green and yellow for pricing, promotions and warning labels that must be seen.

What is fluorescent label paper?

Fluorescent (day-glo) label paper is a coated paper whose surface pigment converts invisible UV light into visible light. The result is a colour that appears to glow in daylight and stays legible across a crowded shelf or a dim warehouse aisle — considerably more visible than the same hue printed in process ink.

It is normally supplied as a plain coloured facestock that you overprint with black or a single spot colour. Fluorescent pigments are not lightfast: outdoors or under strong shop lighting the colour will fade over months, so use it for promotional and short-term applications rather than permanent identification.

Technical specifications

Technical specifications
FacestockFluorescent coated paper, 70 / 80 gsm
Standard coloursRed, orange, green, yellow, pink
Adhesive optionsPermanent acrylic, hotmelt, removable
LinerGlassine 60 / 65 gsm
LightfastnessIndoor short-term; fades under UV exposure
Print methodsFlexo, letterpress, offset, thermal transfer
Roll formatJumbo up to 1,070 mm; slit to order

Values are typical for standard constructions and are not a guaranteed specification. Ask for the datasheet for tolerances and test methods.

Typical applications

  • Price-marking and discount labels
  • Promotional burst and starburst stickers
  • Warehouse routing and priority labels
  • Safety, warning and inspection labels

Frequently asked questions

How long does fluorescent paper keep its colour?
Indoors, typically 6–12 months. Direct sunlight can visibly fade it within weeks, so it is not suitable for outdoor or window applications.
Can fluorescent paper be direct thermal printed?
No. Direct thermal requires a heat-sensitive coating. For coloured thermal labels, use pre-printed direct thermal stock instead.
Which colour is most visible?
Fluorescent orange and green have the highest perceived contrast in daylight; fluorescent red reads strongest under artificial warehouse lighting.

Related materials and guides

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